Shop Lisa’s Story
Laura is the CEO and Founder of Helaina - a biotech company using precision fermentation to create nutrients inspired by mothers’ milk that help the body heal, thrive, and stay resilient. She was also NYU’s youngest ever adjunct professor in Food Science & Technology (beginning 2017) and was featured in Forbes’ 30 under 30 list (2022).
The wellness world loves to throw around scientific terms like confetti at a celebration. But lactoferrin? This protein deserves more than buzzword status - -it deserves understanding.
Found naturally in human colostrum, lactoferrin is like your gut's personal bodyguard and nutritionist rolled into one. It doesn't just protect - it optimizes. Think of it as the difference between a security guard who just checks IDs and a concierge who knows exactly what you need before you ask.
Q: What makes lactoferrin so special compared to bovine lactoferrin?
effera™ is human-identical lactoferrin, not an approximation. Unlike bovine alternatives designed for calves, effera™ matches every amino acid and glycosylation pattern found in human breast milk. That structural precision matters. It’s what allows effera™ to reduce your inflammatory response 3x more effectively than bovine lactoferrin in immune cell studies. It also avoids immune rejection entirely, because your body recognizes it as its own.
At Helaina, we’re all about giving your body what it already understands, and what it was designed to use.
Q: Why does the source matter so much?
Structure drives performance. And effera™ was built for yours. Human lactoferrin binds to specific receptors in your gut, supporting immune modulation, microbial balance, and iron absorption at a level cow-derived versions can’t reach. Because bovine lactoferrin is foreign, your system often treats it like an invader. That creates biological friction and lowers efficacy.
effera™ is structurally identical to what your body produces naturally. That means zero antibody formation, superior bioavailability, and digestive stability even under stress. It's not close. It's identical.
Q: What changes do people see on it?
People report fewer flare-ups, less bloating, and a general sense of balance returning - especially during periods of stress, hormonal change, or immune strain. This tracks with the science:
- effera™ helps preserve gut lining integrity by upregulating tight junction proteins like ZO-1 and occludin
- effera™ modulates inflammation and supports iron absorption without GI side effects
- effera™ selectively promotes good bacteria like Lactobacillus and Bifidobacterium while starving bad bacteria of one of their favorite foods: iron
It’s not about masking symptoms. It’s about reinforcing your biology where it needs it most.
Q: What’s one thing about lactoferrin that you geek out on?
Lactoferrin is one of the most intelligent molecules in the body. It knows when to bind iron and when to release it. It helps modulate immune response without overstimulation. It dampens an oxidative stress response while preserving gut barrier strength.
We love that the body naturally ramps up lactoferrin production in moments of highest need - like pregnancy, infection, or inflammation. effera™ simply gives your system more of what it already trusts, without asking it to adapt to something foreign.
Learn more about effera™ at www.myhelaina.com
LACTOFERRIN BY THE NUMBERS
2-7 days: Time to notice initial digestive improvements
80%: Percentage of your immune system located in your gut
3x: Better iron absorption with human lactoferrin than cow
30-60 days: Typical timeline for noticeable skin and energy changes
600+: Scientific studies on lactoferrin's health benefits
SCIENCE SAYS: Lactoferrin concentrations in human colostrum are 7x higher than in mature breast milk, making it one of nature's most concentrated immune-supporting compounds.